Outline

This is a CBCC Initiative with the support of the NSW Government

This workshop is for businesses, not-for-profits, sports organisations and Charities that have social media accounts and are ready to #brandup. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Our experts Mona Chiha and Jo Johnston will deliver the workshop in collaboration tackling your brand issues and helping you use social media to #brandup and increase #brandawareness #socialengagement #sales.

Social media plays an important role for a business. It can:

• Create sales opportunities
• Educate audiences about your business or organisation
• Engage your audience with interesting content, discounts and offers and promote your brand personality
• Assist in your communication with your customers
• Advertise your products and services, and
• Reduce admin costs in your business

Topics

Our experts will touch on the following topics within digital, and digital marketing.

How do I put a one-page marketing plan together?

What social media platforms should you be a part of? And what are the benefits of each platform?

• Instagram
• Facebook
• Snapchat
• TikTok
• LinkedIn
• YouTube
• Pinterest
• Twitter
• Podcasts
• Blogging

What kind of content should I put up?

• Text/Pictures/Videos
• Memes
• Current Trending Topics
• #hashtags
• Canva
• Shutterstock
• Linkes to Website
• Blogging

There are so many platforms, how am I supposed to upload content every day?

• SkedSocial
• Hootsuite
• ZohoSocial
• Other Secrets

Facebook and Instagram Ads

• Facebook Ad Manager
• Facebook Pixel

Google Analytics

• Google Ads
• Google Analytics Tag
• Google Shop

Influencer Marketing

Automation

(e)Mail Bursts

Planning and Scheduling

Branding

• Brand Guide – Who are you?
• Colour Psychology
• Who is my “real” target market? (Marketing to your target market through different demographics e.g. target 14yr females for a men’s deodorant)
• Tone
• Character/Mascot

Learning Outcomes

Our experts will assist each of its participants with tangible outcomes. The participants will be required to work directly on their business or organisation social media accounts and build strategies that can be implemented post-workshop.

Your Hosts

Mona Chiha

Co-Founder & Executive Director

Flash Money & Sydney Digital Group

This Australian tech-preneur is relentless in her pursuit of opportunity and without compromising her commitment to her beautiful young family. She is driven to have it all. She has a disruptive attitude to business – the fact that she is a master multitasker is only strengthened by her addiction to all things tech and digital have only contributed to her success. Her ‘good humour and friendly nature’ means she can build lasting relationships quickly. It’s easy to trust her to do what she says. She is well respected as someone who gets things done for her clients. But do not get confused by this warm person- she sets high standards for herself and the team of 18 around her, and she is sharp and makes well-considered decisions. She sees the big picture but is hands-on in completing every project big and small.

“Technology enables flexible working conditions. The demand for greater flexibility is not only about motherhood alone; it’s about living the life you want and achieving all your goals. This can be done when you are passionate about what you do. I have been fortunate to build success in all aspects of my life. Time is my only enemy”.

Jo Johnston

Founding Partner

Collappor8

Keeping her head ahead of the game with her exceptional analytical skills as an economist and management consultant. Jo Johnston understands the modern world of business. Mixing cognitive methods, the latest research and her vast experience from a career in credit, risk and investment to build her data-driven strategies. Jo finds joy in helping her community and fellow entrepreneurs build their strengths to face their futures stronger, more sustainably, and with full confidence that they’ll succeed. Innovation is the way of the future, and Jo sees generating creative solutions to complex problems as her prime motivation and joy when she continues to reinspire the future for her clients in her young, rapidly growing business. Trust is the foundation of her relationships with others – and her professionalism and logical precision has never allowed her to let those expectations run unfulfilled.

‘To be in business is the be fearless, considered and motivated to succeed. No success can be gained without risking failure – but being better-informed means being able to choose your risks rather than have risks find you. Information, strategy and drive – those are the core tenets of Collappor8’s approach to solve any problem we’re given.’

Things to bring

Each participant is required to bring both a laptop and a phone and be able to log in and administrate the accounts that they wish to work on.

Other considerations

Parts of this workshop may be photographed or videoed. If you have any concerns about this – please contact the Program Manager. Mr Wally Mehanna CEO, CBCC.